Branding is at the heart and soul of any successful business. We have decades of experience crafting beautiful and impactful brands across a multitude of industries, REDBOT deliver branding that will define your DNA and separate you from the crowd in the minds of consumers.
At REDBOT, we break down our branding process into 5 stages; discovery, strategy, creative, implementation & management. We work in this way to make sure we create a brand that looks great and places you in the minds of consumers.
Brand development is a journey of discovery that starts with 4 simple questions. Who are you? Who needs to know? How will they find out? Why should they care? Questions that we always ask at the start of any branding project, answer these truthfully and you are well on your way.
What's in a name? Everything where your brand is concerned. It is a vital ingredient in the success of your business. It should be a compact easy-to-communicate piece of information.
Whether it is a wordmark or symbol, a logo is your businesses most visible asset. Often it's your customers first visual impression of your business, so you're going to want to make a lasting one. All great logos are appropriate, memorable, uncomplicated and original; ideals that we strive for in all logos we create.
It's what the cavemen did, right! The power of strong visuals is undeniable, they help us to tell stories quickly with impact and emotion which encourages greater engagement with your customers.
Great photography can say more and quickly than a page of descriptive text. You can show tone, emotion, colour and shape without writing a single word. It can play a major supporting role in a successful brand, and we work with a number of extremely talented photographers.
The importance of brand guidelines is the same whether you work on your own or are a multinational company, they are there to protect the strength of your brand so that it continues to create value for your company.